Reebok - Cykel Collection
Reebok | 2012 Briefed Project
Cykel: noun 1. Danish word for bicycle. 2. A clothing and footwear collection inspired by the urban bike culture of Copenhagen, utilizing graphic and functional details to appeal to the young and fashionable bike enthusiasts in the United States.
Working with footwear counterparts at Reebok, we conceptualized a collection merging street-style with functionality. While the collection was not produced, it was an opportunity to explore material development, increased functionality with street apparel, and greater cross-functional collaboration.
Trend and market research and analysis
Apparel design
Fabric and trim direction
Technical drawing creation
Corporate presentation
