Fierce+Regal
Client: Fierce+Regal | Boston, MA
Fierce+Regal is an athleisure company conceptualized by CEO Margi Gad. The work completed for Fierce+Regal was a full scale design project, bringing the brand to life from the ground up. The work included everything from brand image development, apparel design, branding graphic and packaging design to marketing materials and investor booklets and presentations.
Presented is the apparel design work for Fierce+Regal
(Photos courtesy of Fierce+Regal)
Trend and market research and analysis
Brand development
Apparel design and development
Apparel visual line plan development
Merchandising direction
Apparel tech pack creation
Initial Fierce+Regal Apparel Brand Book
Apparel Inspiration
Apparel Ideation and Initial Colorways
Final Merchandising Boards
