icebreaker Showroom Design
Due to Covid-19 the icebreaker Brand Showroom was unable to be constructed with the initial design. I was asked to re-design the icebreaker Showroom, working with VF Workspaces team and approved vendors, to create the most cost effective showroom. Through relationship development I was able to get the cost of several large items covered; and by utilizing retail design items set to be thrown out, and other icebreaker assets, I was able to bring the space together. The icebreaker Showroom is one of the most unique brand spaces that VF is home to as it brings the “Move to Natural” branding of the brand to life through the use of moss, natural woods, and natural metals. The space is minimal, sleek, and brings to life icebreaker brand heritage.
icebreaker retail interior research
Interior design creation and presentation
Vendor and VF relations and coordination
Hands-on construction of showroom assets
icebreaker Retail Interior Research
Moss Wall Inspiration
Drawing inspiration from the icebreaker Retail Stores and use of moss, I wanted to bring our logo to life and help the showroom feel as though it was a living, breathing space. These images helped guide the icebreaker moss wall design.
icebreaker Moss Wall Design & Proposal Presentation
Final icebreaker Showroom Space
Images show before, during, and after!
