Pearl Izumi|Infinite Collection
Client: Pearl Izumi x CSU | Lafayette, CO
In a partnership between Colorado State University and Pearl Izumi, the Pearl Izumi | Infinite Collection was designed to offer a price-point alternative for cycling apparel and explored the customization of apparel and footwear based on consumer surveys.
Pearl Izumi | Infinite Collection is a cycling collection for men and women inspired by the emotional stages a cyclist goes through during a race - what the cyclist feels before the start of the race, during, and after. The collection is divided into three different capsules to reflect these stages. Design, color, and materials were informed through trend and market research, specifically WGSN’s Impluse Trend, S.W.O.T. analysis, and by survey data.
Trend and market research and analysis
Consumer research
Color story creation
Apparel design
Fabric and trim direction
Tech pack creation
Packaging design
Graphic design
Corporate presentation
Pearl Izumi Final Presentation
