Gameness Fleece Collection

Client: Gameness | Carrollton, TX

Gameness approached Judith La Branche Creative Consultants to revamp their fleece collection. The company also requested the use of stock fabric on hand. With material and color direction decided, I was tasked with reviewing Gameness’ current offerings, conducting in depth market research and analysis, and creating design direction boards for shape, details, and apparel graphics for client presentation and team direction. Once approved, I worked to create a graphic story and apparel designs for men and women. The final collection was presented to Gameness and is in production.

Trend and market research and analysis
Collection direction development
Apparel design
Graphic design and tech pack creation including direction on artwork execution: screen-printing techniques
Create accurate production files detailing artwork specifications, scale, and application materials to client.
Tech pack creation