NOBULL - Men and Women’s Apparel
Client: NOBULL | Boston, MA
During my time with Judith La Branche Creative Consultants, I was involved in development of NOBULL’s company expansion into apparel for men and women. NOBULL already established a place in the active wear market with their footwear designed for Crossfit, olympic lifting, and running; and now they needed apparel to match. The designs focused on performance, using high quality and durable materials. We advised on construction that would ensure the greatest product lifespan under the stress of intense workouts. We designed and developed over 40 styles for men and 40 styles for women, with the majority of pieces created in the United States.
(Photos courtesy of NOBULL)
Trend and market research and analysis
Apparel design and development
Apparel trim artwork creation
Apparel visual line plan development
Apparel tech pack creation
Wear test review
Graphic design and tech pack creation including direction on artwork execution: screen-printing techniques and applique
Women’s Collection
Men’s Collection
Apparel and Graphic Tech Pack Examples
